BRIEF: Make the Swedish newspaper DN, interesting for Gen Z.
SOLUTION: DN.Clique - Being well read gets you in.
DN.Clique is a club for people who love to keep up with the latest trends. The club can only be accessed by people who know what the next big thing is, in other words, what is written in that day’s newspaper. VIP members will receive a card that unlocks secret shows, events, and discounts at the city’s hottest hangs.
Merch for the lucky few who got their hands on a membership card.
